Editor's Message

The success of any journal depends upon the quality of manuscript it receives for review. It is our pleasure to inform our stakeholders that the launch of first issue of International Journal of Business Research and Excellence (IJBRE) generated sufficient curiosity amongst the research circles and that reflected in submission of manuscripts. The second issue of International Journal of Business Research and Excellence was a discussion on contemporary challenges faced by emerging markets or economies like India and providing a view point on unprecedented developments of the past in the field of business management. In both the cases the authors made an effort to substantiate their argument with micro and macro level data and suitably guide readers with further scope of research. The communication of comments of blind review process of IJBRE reviewers not only assist authors in quality writing but also promote quality research in the field of business management. The third issue being launched is another amalgamation of critical research areas creating a thought stimulating pool of knowledge leading to development of both academia and research areas.

The first article “A Conceptual Development of Consumer behavior” is a positive attempt made to highlight the transformations taking place in the world of consumer buying behaviour leading to development of new academic theories. The second paper “A study on the marketing strategies of NBFC’s in India” evaluates the factors influencing the marketing strategies adopted by NBFC and their effectiveness. The third article is “Perception Measurement using EFQM Model of Business Excellence” which builds upon the EFQM model of Business Excellence leading to high level of service creation and how the perception towards the same is built. Fourth article highlights “The Effect of Age as a Moderator on the usage of E-CRM practices in public and private sector banks” explaining in detail the adoption of E-CRM in banking sector and how it has impacted the outcome and productivity. The last article is a perspective on “The Future of Supply Chain – Data Logging Via Internet of Things (IoT)” has provided the information on the various emerging technologies adopted in supply chain management leading to efficiency and higher productivity.

We thank each and every author and reviewer for their valuable contribution and making this collaboration accelerate knowledge creation and sharing.

Dr. Sapna Rakesh
Director & Editor-in- Chief

Volume 2, Issue 1, August 2020

Paper 1: A CONCEPTUAL DEVELOPMENT OF CONSUMER BEHAVIOR TOWARDS HERBAL SKINCARE PRODUCTS-A REVIEW OF LITERATURE

Paper 2: A STUDY ON THE MARKETING STRATEGIES OF NBFC’S IN INDIA

Paper 3: PERCEPTION MEASUREMENT USING EFQM MODEL OF BUSINESS EXCELLENCE

Paper 4: THE EFFECT OF AGE AS A MODERATOR ON THE USAGE OF E-CRM PRACTICES IN PUBLIC AND PRIVATE SECTOR BANKS

Paper 5: THE FUTURE OF SUPPLY CHAIN – DATA LOGGING VIA INTERNET OF THINGS (IOT)