Editor's Message

The success of any journal depends upon the quality of manuscript it receives for review. It is our pleasure to inform our stakeholders that the launch of first issue of International Journal of Business Research and Excellence (IJBRE) generated sufficient curiosity amongst the research circles and that reflected in submission of manuscripts. The second issue of International Journal of Business Research and Excellence is a discussion on contemporary challenges faced by emerging markets or economies like India and providing a view point on unprecedented developments of the past in the field of business management. In both the cases the authors made an effort to substantiate their argument with micro and macro level data and suitably guide readers with further scope of research. The communication of comments of blind review process of IJBRE reviewers not only assist authors in quality writing but also promote quality research in the field of business management.

The first article “A critical review: In what way social media helps in employee engagement” is a positive attempt made to highlight the impact of social media on the employee engagement at various levels in the company so that the effectiveness of the human practices can be enhanced. The second article “Role of Emotional Intelligence in implementing internal marketing through employee motivation” made an effort to understand the factors that influence employee motivation and how a more developed emotional intelligent workforce can perform better on internal marketing. The third article is “Impact of Digitalization on marketing tools” is an analysis and identification of digital tools for marketing purpose that can build a better brand for an organization. Fourth article highlights “Effective Communication through Neuro-Linguistic programming” explains in detail how the various components of neuro-linguistic programming can lead to development of effective communication between people or employees within a setup. The last article is a perspective on “Imparting Industry relevant skills through skill development programmes for select job roles in apparel industry: A literature review” has provided the information on the various skills needed for apparel industry so that the future can be developed better for the employees in this industry.

We thank each and every author and reviewer for their valuable contribution and making this collaboration accelerate knowledge creation and sharing.

Dr. Sapna Rakesh
Director & Editor-in- Chief

Volume 1, Issue 2, Jan 2020

Paper 1: A CRITICAL REVIEW: "IN WHAT WAY SOCIAL MEDIA HELPS IN EMPLOYEE ENGAGEMENT"

Paper 2: ROLE OF EMOTIONAL INTELLIGENCE IN IMPLEMENTING INTERNAL MARKETING THROUGH EMPLOYEE MOTIVATION

Paper 3: IMPACT OF DIGITALIZATION ON MARKETING TOOLS

Paper 4: EFFECTIVE COMMUNICATION THROUGH NEURO - LINGUISTIC PROGRAMMING

Paper 5: IMPARTING INDUSTRY RELEVANT SKILLS THROUGH SKILL DEVELOPMENT PROGRAMMES FOR SELECT JOB ROLES IN APPAREL INDUSTRY : A LITERATURE REVIEW