A Conceptual Development of Consumer behavior towards Herbal skincare products-A Review of Literature


Indian cosmetic industry could be defined as industry with hair care, skin care, beauty products, etc. women do and die for the cosmetic products that could define their personality and their age couldn’t be revealed. The intention of the paper is develop a conceptual model which will be empirically proved with the help of the data collected. In order to arrive to the conceptual model many different buying model were studied then it was decided that for marketer the main important criteria is repurchase so the variable associated purchase intention was then hypothesised with repeated purchase. This is primarily based on the literature review on consumer behaviour and purchase intention towards the product. Keywords: Purchase intention, Repurchase, Herbal cosmetics

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