ROLE OF EMOTIONAL INTELLIGENCE IN IMPLEMENTING INTERNAL MARKETING THROUGH EMPLOYEE MOTIVATION

Abstract

Did you ever spend a thought of identifying the causes as to why do employees drift from your organization to ally with your competitors; why do customers pick on sales of other brands: what can keep them intact to your organization? This paper is an attempt to seek answers to a set of questions that prevail across all industries and all levels in organizations. A few of these questions that need to be ploughed for answers are: why employees have a laid back attitude to challenging tasks and mosaic set of responsibilities; why they feel insecure and fluctuate in their commitment to organizations: why are their psychological contracts so unstable; why the managers and leaders who hired them and framed a team out of them perceived unfavorably; why is it that when we applied for the same job we had been recruited for, found ourselves to be equipped with all necessary knowledge and skills but now seem to be on the crossroads and wishing to be rescued due to high levels of stress and anxiety.
This thought-provoking paper is aimed at delving deep into the emotional tangents of the respondents and shall end with solutions to be proposed to the honchos of organizations operating in industries of any shape and size.
Keywords: Employees, Emotional Intelligence, Millennial, Employee Motivation, Internal Marketing, Social Intelligence

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